STRATOVA MARKETING

Privacy Policy

Last updated: 25 August 2026


Stratova Marketing (“Stratova”, “we”, “us” or “our”) operates the Stratova Marketing website and provides IntraSit Advertising, our in-transit maxi taxi advertising service in Trinidad and Tobago.


This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit our website, submit an inquiry, communicate with us, become a lead or client, work with us as a maxi taxi operator, or interact with an IntraSit campaign QR code.


1. Information we collect


Information you provide

We may collect information you choose to provide, including:

  • your name, company or organisation, email address and telephone number;
  • the product or service you are interested in and the contents of your message;
  • communications, meeting notes and preferences connected with an inquiry or business relationship;
  • information required to prepare proposals, quotations, contracts, invoices, receipts and campaign reports;
  • payment status and transaction references, but not full payment-card credentials; and
  • for maxi taxi operators, relevant owner or driver, vehicle, route, rate, agreement and payment information.

Please do not submit sensitive personal information through the website inquiry form unless we specifically request it and explain why it is needed.


Website inquiry and security information


When you submit a website inquiry, we also record the page and button that produced the inquiry, the selected service, submission time and campaign or referral parameters contained in the page address. These may include UTM parameters or an advertising click identifier supplied in the link.

To reduce spam and abuse, our system creates a one-way security hash from the requesting IP address. The inquiry system does not store the raw IP address in the inquiry record. Our hosting or security providers may nevertheless process IP addresses and technical request logs as part of normal website delivery, security and troubleshooting.


IntraSit QR scan analytics


When a person scans an IntraSit campaign QR code, TransitTrack records a scan event before redirecting the device to the campaign destination. The event may include:

  • the date and time of the scan;
  • the relevant QR code, campaign, route, maxi taxi and advertising placement;
  • the destination address;
  • a broad device category, browser family and referring website host;
  • whether the request appears automated; and
  • a salted daily hash used to estimate repeat and unique scans.

TransitTrack does not store the scanner’s raw IP address or full browser user-agent string in its scan table. The daily hash is designed for approximate campaign measurement and not long-term identification. “Unique scans” are estimates of distinct device requests, not verified individual people.


Cookies and similar technologies


Our website may use cookies or local storage that are necessary for WordPress administration, security, accessibility or core website operation. We do not currently operate a Meta Pixel or other advertising tracker on the public website.


If we later add advertising measurement, audience tools or non-essential analytics, we will update this Policy and provide any notice or consent mechanism required before those tools are activated.


If video or other third-party media is embedded on a page, the provider—such as YouTube or Vimeo—may receive device, request or cookie information when that media loads or is played. The provider’s own privacy terms will apply to its processing.


2. How we use personal information


We use personal information to:

  • respond to inquiries and communicate with leads, clients and operators;
  • assess campaign requirements and prepare proposals, quotations and agreements;
  • deliver, administer and report on IntraSit campaigns and other agreed services;
  • issue invoices and receipts, record payments, manage expenses and maintain business records;
  • send service-related messages, document emails and requested follow-ups;
  • measure QR activity, estimated reach and campaign engagement;
  • maintain the security, reliability and integrity of our website and management systems;
  • prevent spam, fraud, misuse and automated traffic;
  • comply with legal, tax, accounting and regulatory obligations; and
  • establish, exercise or defend legal rights.

Where applicable law requires a legal basis, we rely as appropriate on your knowledge and consent, steps you ask us to take before entering a contract, performance of a contract, compliance with legal obligations, and our legitimate interests in operating and protecting the business. We will seek separate consent before using contact information for unrelated promotional marketing where consent is required.


3. When we share information


We do not sell personal information. We may disclose only the information reasonably necessary to:

  • website hosting, email, cloud storage, security, technical support and document-delivery providers;
  • professional advisers, accountants, auditors, insurers and legal representatives;
  • payment or financial-service providers used to process or verify a transaction;
  • campaign clients, where reports contain aggregated or operational campaign information rather than identifying individual scanners;
  • a purchaser or successor involved in a genuine restructuring, merger or transfer of the business, subject to appropriate confidentiality safeguards; and
  • courts, regulators, law-enforcement bodies or other persons where disclosure is required or authorised by law or reasonably necessary to protect rights and safety.

Our management app uses Firebase Cloud Messaging to deliver generic internal notifications to authorised management devices. Prospect names, email addresses, telephone numbers and inquiry messages are not included in those Firebase notification payloads.


4. Processing outside Trinidad and Tobago


Some providers used for website hosting, email delivery, cloud services, embedded media or technical support may process information outside Trinidad and Tobago. Where this occurs, we select reputable providers and take reasonable contractual, organisational and technical steps appropriate to the information and service involved.


5. Retention


We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, the continuing business relationship, legitimate recordkeeping, dispute resolution, security and applicable legal, accounting or tax obligations.


Retention decisions consider whether an inquiry became an active lead or client, the date of the last meaningful interaction, contractual and payment obligations, applicable limitation periods and whether the record is needed to establish or defend legal rights. Records that are no longer reasonably required are deleted, anonymised or securely archived as appropriate.


TransitTrack scan events are deleted automatically after the analytics retention period configured by Stratova. Document archive copies follow the retention period selected in Business Manager. Copies retained in accounting, email, backup or legal files may follow a different period where reasonably necessary.


6. Security


We use reasonable administrative, technical and organisational safeguards designed to protect personal information against accidental loss and unauthorised access, use, alteration or disclosure. These include controlled user access, protected management interfaces, encrypted transport where available, hashed analytics identifiers, private document delivery and protected service credentials.


No internet transmission or storage system is completely secure. Please do not send passwords, payment-card numbers or other highly sensitive information through the public inquiry form.


7. Your choices and requests


Subject to applicable law and appropriate identity verification, you may ask us to:

  • confirm whether we hold personal information about you;
  • provide access to information we hold about you;
  • correct inaccurate or incomplete information;
  • explain how information has been used or disclosed;
  • withdraw consent where processing depends on consent;
  • stop promotional communications; or
  • delete information that we no longer have a lawful or necessary reason to retain.

We may need to retain certain records despite a request where required for contractual, accounting, tax, security or legal purposes. To make a request, email info@stratovamarketing.com. We may ask for information needed to verify your identity and locate the relevant records.


8. Children’s information


Our website and business services are directed to businesses and adults. We do not knowingly use the website to solicit personal information from children. If you believe a child has submitted personal information, contact us so we can review and remove it where appropriate.


9. Third-party websites and campaign destinations


Our website and IntraSit QR codes may link or redirect to websites operated by clients or other third parties. We do not control their privacy practices. Review the privacy information provided by the destination before submitting personal information there.


10. Changes to this Policy


We may update this Policy when our services, technologies, providers or legal obligations change. The revised version will be posted on this page with a new “Last updated” date. Material changes may also be communicated through another reasonable channel.


11. Contact us


For privacy questions or requests, contact:


Stratova Marketing
Operator of IntraSit Advertising
Trinidad and Tobago
Email: info@stratovamarketing.com